The Tim Ferriss Show

#309: Astro Teller, CEO of X - How to Think 10x Bigger

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Apr 18, 2018
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ADVICE

Choose the 10x Risk for Innovation

  • Choose the riskier option that offers a chance to multiply your impact tenfold.
  • Encourage organizations to support and allow this choice for true innovation.
INSIGHT

Context Shapes Innovation Success

  • The biggest challenge to innovation is creating the right context and expectation for pursuing big goals.
  • Once this context exists, talented people will naturally be drawn to the effort.
ADVICE

Invest in Moonshot Projects

  • Dedicate about 5–10% of your organization's resources to ambitious, moonshot projects.
  • This investment is essential to avoid being outpaced by competitors over the long term.
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