Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants

10 snips
Mar 18, 2025
Selling doesn’t have to feel sleazy! Discover how a mindset shift transformed the host’s approach from fear to confidence. Learn why reframing sales as service is key to connecting with clients. Get insights on creating honest fit assessments to build trust, and the importance of showing authority over familiarity in sales conversations. Simplifying offers and calls-to-action can make selling feel effortless. Tune in for actionable tips and a fresh perspective on selling that feels genuine and valuable!
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INSIGHT

Sales Is Service Not Pressure

  • Annie Franceschi reframed selling from pressure to service and it transformed her business approach.
  • She learned sales is about helping people solve discomfort, not pushing a product at them.
ANECDOTE

VIP Day That Changed Her Sales Mindset

  • Annie shares working with Adele Michael, a mindset coach who helped her own her confidence.
  • That VIP day shifted her from fearing sales to selling with ease and authenticity.
ADVICE

Listen First, Match Second

  • Do enter discovery calls expecting to listen and help, not to coerce a sale.
  • Ask if you're the right fit and honestly refer prospects to better resources when needed.
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