Breaking B2B - B2B Marketing & Demand Generation Podcast #455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
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Sep 8, 2025 Join Philip Illic, a LinkedIn Ads Specialist from kiin.co known for transforming B2B lead generation, as he reveals innovative strategies for generating leads. He debunks myths about LinkedIn ads, stressing the importance of proper targeting and strategy over sheer spending. Philip shares his unique tactic of turning viral posts into high-performing ads and emphasizes the significance of audience size and personalized follow-ups. Discover how to navigate LinkedIn's complexities while maximizing your ad efforts, all while avoiding common pitfalls.
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Fix Account Hygiene First
- Avoid LinkedIn defaults like 'LinkedIn Audience Network' and max delivery which often waste budget and lower conversions.
- Audit basic account hygiene, tighten audience sizes and use manual bidding for better performance.
Tighter Targeting Beats Huge Audiences
- LinkedIn's algorithm needs tighter targeting and manual setup compared to Meta's AI-driven learning.
- Aim for audience sizes of ~20β80k and consider uploading lists rather than huge, loose audiences.
Turn Viral Posts Into Paid Lead Funnels
- Create a high-value lead magnet and post it organically on LinkedIn before boosting as a post ad with social proof.
- Edit the boosted post CTA to send clicks to a landing page and follow up with emails and direct outreach.