Innovative Lead Generation on LinkedIn

This chapter explores creative strategies for generating leads through LinkedIn ads, emphasizing low-cost approaches like gated content that boast high conversion rates. The discussion highlights the importance of pairing these tactics with personalized follow-ups and the evolving B2B marketing landscape, focusing on building trust through organic content. Additionally, it examines the significance of owned assets, such as email lists, amid changing social media dynamics.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app