Game Changers with Molly Fletcher Guy Kawasaki on The Art of Innovation
Nov 11, 2021
Guy Kawasaki, a Silicon Valley veteran and chief evangelist of Canva, shares his insights on innovation and marketing. He reflects on his time at Apple, revealing lessons from Steve Jobs about passion and vision in creating radical products. Kawasaki discusses the importance of turning customers into evangelists and identifies key qualities of 'evangelizable' products. He also critiques Apple's shift toward luxury and emphasizes the value of grit, humility, and honesty in leadership.
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Customers Can't Design Your Next Breakthrough
- Your current customers cannot reliably tell you how to create the next breakthrough product.
- Innovation often requires vision, passion, and delusion beyond customer feedback.
Hire People Better Than You
- Hire people who are at least as good as you and preferably better.
- A players attract and retain other A players, while mediocre hires breed mediocrity.
Best Product Doesn't Always Win
- The best technical widget doesn't guarantee market dominance.
- Product superiority alone may not translate into global success.
