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Five Core Business Functions
- Visualize your business as a pipeline with five core functions: lead generation, sales, fulfillment, ascension/reselling, and referrals.
- Focus on all five functions, not just lead generation, for a thriving business.
Ascension and Reselling
- Focus on customer ascension by upselling more expensive services or products.
- Encourage repeat purchases and referrals to maximize customer lifetime value.
Beyond Lead Generation
- Lead generation is often the most expensive part of a business.
- Other functions like upselling and customer retention contribute significantly to revenue without high costs.