The Russell Brunson Show
How To Make What You Sell (Book, Course, Movement) A Perennial Seller (With Ryan Holiday)
Aug 19, 2024
Ryan Holiday, an esteemed author and marketing strategist, dives deep into creating products that endure beyond their creators. He shares insights on the Lindy Effect, emphasizing sustainable practices and originality for lasting brands. The conversation explores the importance of dedication in entrepreneurship, with anecdotes from timeless films showcasing the need for universal themes over trends. Ryan also highlights the value of building genuine connections with audiences, ensuring that one's work leaves a meaningful legacy.
01:07:08
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Quick takeaways
- The transition from a profit-driven to an impact-driven mindset is crucial for creators seeking to leave a lasting legacy.
- Creating perennial sellers involves understanding timeless principles that resonate beyond immediate trends, aiming for generational impact.
Deep dives
Impact Over Income
The journey of many entrepreneurs often begins with a focus on making money, but as they gain experience, they frequently realize the deeper fulfillment that comes from serving others. The transition from a profit-driven approach to an impact-driven mindset becomes a pivotal moment for many. When individuals start seeing the positive results of their efforts in helping others, the drive to create meaningful change takes precedence over financial gain. Ultimately, this shift signifies a deeper understanding of what it means to leave a lasting legacy.
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