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14min chapter
How To Make What You Sell (Book, Course, Movement) A Perennial Seller (With Ryan Holiday)
Marketing Secrets with Russell Brunson
Creating Enduring Products
This chapter explores the importance of developing products, such as books and businesses, that can last beyond the creator's lifetime. It highlights examples of long-lasting brands and introduces concepts like the Lindy Effect to emphasize sustainable practices and originality in a competitive market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode