How To Make What You Sell (Book, Course, Movement) A Perennial Seller (With Ryan Holiday)
The Russell Brunson Show
00:00
Creating Enduring Products
This chapter explores the importance of developing products, such as books and businesses, that can last beyond the creator's lifetime. It highlights examples of long-lasting brands and introduces concepts like the Lindy Effect to emphasize sustainable practices and originality in a competitive market.
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