The Diary Of A CEO with Steven Bartlett The More Successful You Are The Longer You’ll Live: Will Storr
43 snips
Aug 8, 2022 
Will Storr, an award-winning author focused on psychology and human behavior, reveals intriguing insights about vulnerability and success. He discusses how childhood experiences shape our self-esteem and critiques the self-esteem movement. Storr explores the pursuit of status, emphasizing its complex role in human behavior and mental health. He also examines the impact of social dynamics on ambition and connections, advocating for a balanced approach to identity in the modern world. His book, 'The Status Game,' dives deeper into these captivating topics.
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Discouraged Writer
- Will Storr recalls being told he could succeed if he applied himself, but his school provided little encouragement.
- An English teacher even scolded him for submitting extra writing, causing him to stop.
The Power of Emotion in Storytelling
- Effective stories connect emotionally before presenting facts or data.
- Position your brand as a guide, helping the audience achieve their goals, not as the hero.
Nike's Light Figure Approach
- Nike's Colin Kaepernick campaign increased sales by aligning with social justice values.
- This "light figure" approach focuses on shared goals, not product features.
