The More Successful You Are The Longer You’ll Live: Will Storr
The Diary Of A CEO with Steven Bartlett
The Intersection of Genetics, Trauma, and Storytelling
This chapter examines how genetics and personality shape addiction, particularly alcoholism, challenging the notion that childhood trauma is the primary cause. It highlights the power of storytelling in marketing, emphasizing emotional connections over statistics to engage audiences effectively. By exploring case studies like Nike's social activism and Volkswagen's narrative-driven advertising, the chapter illustrates the importance of aligning brand messages with audience values.
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