LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)
Oct 20, 2024
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Tomer Cohen is LinkedIn's Chief Product Officer and an expert in AI product development. He shares insights on LinkedIn's explosive growth from 100M to over 1B users, emphasizing the importance of transforming social feeds for knowledge-sharing. Tomer discusses essential principles for building AI products, the balance of humor and professionalism on LinkedIn, and the evolving role of content formats like newsletters and videos. He also provides tips for aspiring product managers on navigating the complexities of AI and landing their dream jobs.
Successful AI product development requires an understanding of its non-deterministic nature and a commitment to iterative learning and adaptation.
Prioritizing quality data collection and continuous learning is essential for personal growth and creating impactful AI-driven products.
Deep dives
The Balance of Intuition and Analysis
Utilizing intuition as a starting point is essential for decision-making, yet relying solely on it can lead to unforeseen complications in outcomes. It is vital to explore potential negative consequences that may arise from a decision, especially when aiming for success. This way of thinking encourages a nuanced approach that considers not just immediate benefits but also long-term implications for users and product performance. By striking a balance between instinctual responses and analytical thinking, product leaders can better navigate complex decision-making environments.
Navigating AI's Unpredictability
In the realm of AI product development, control over user experience is significantly diminished due to the technology's non-deterministic nature. Unlike traditional product design where every element can be regulated, AI requires a greater understanding of unpredictable outcomes and the patience to adapt as the technology evolves. Leaders must embrace the iterative learning process, recognizing that AI may not always function as intended initially, and be prepared for a journey of experimentation and gradual improvement. This shift in mindset is crucial for successfully leveraging AI in product development.
Data as a Differentiator in AI Products
In AI product management, the collection and fine-tuning of quality data play a pivotal role in distinguishing successful products in a competitive landscape. Many product managers tend to overlook the intricacies of data gathering, assuming it is an automatic process, yet this can lead to missed opportunities for significant advancements in user experience. By strategically optimizing data collection practices, companies can ensure that their AI systems are trained effectively, resulting in enhanced value for customers. The diligence applied to data management can be the difference between a mediocre product and one that delivers exceptional results.
Fostering a Growth-Oriented Mindset
Cultivating a mindset focused on continuous learning is paramount for personal and professional growth, especially in the rapidly changing tech landscape. Individuals should prioritize career paths that allow for skill development and the chance to work with inspiring peers, rather than merely chasing titles or brand names. This approach encourages an engaged and proactive attitude towards career progression, as focusing on areas of genuine interest can lead to more fulfilling opportunities. Ultimately, the ability to adapt and evolve in response to industry changes is critical for long-term success.
My guest today is Tomer Cohen, Chief Product Officer at LinkedIn.
Tomer gave me an inside look at LinkedIn’s growth from 100M to 1B+ users by transforming its feed. He also shared his best advice on growing AI products and advancing your PM career. Finally, I had to ask him about r/LinkedinLunatics. 🙂
Timestamps:
(00:00) 3 must-have principles for building AI products
(02:55) Revamping the LinkedIn feed for knowledge-sharing
(06:15) Why it's so hard to be a feed PM and how Tomer overcame doubts
(11:09) r/LinkedInLunatics and the role of humor on LinkedIn
(13:18) How newsletters and videos can succeed on LinkedIn
(18:24) "Thinking fast and slow" as an AI PM
(22:22) How to deal with AI's non-deterministic nature
(24:49) "Founder mode" and traits that the best PMs have
(27:52) How to design an org to reward impact more than optics
(31:29) The best way to land your dream job isn't to apply to everything
Get the takeaways: https://creatoreconomy.so/p/linkedins-cpo-on-growing-to-1b-with-ai-tomer-cohen
Where to find Tomer:
- LinkedIn: https://www.linkedin.com/in/tomercohen/
- Podcast: https://open.spotify.com/show/34ScXLvdmBeZ2Yza7ZWtLi
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