6min chapter

Behind the Craft cover image

LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)

Behind the Craft

CHAPTER

Harnessing Content Formats for Knowledge Sharing

This chapter explores the significance of various content formats on LinkedIn, emphasizing the growth of video, newsletters, and live events for effective B2B communication. It also addresses the challenges of developing AI products while highlighting the need for diverse communication strategies to strengthen audience connections.

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