Marketing Operators

E016: Breaking Down Twitter's Hot Takes!

12 snips
Jul 16, 2024
Topics include optimizing team size in e-commerce, the impact of OpEx and gross margin, importance of iterations in ad creation, cost of inefficient ad spend, attribution models in marketing, benefits of product seeding, balancing networking events, and unlocking YouTube's potential for DTC brands.
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1
Intro
00:00 • 3min
2
Personal Experiences and Hot Takes
03:27 • 4min
3
Optimizing Headcount, Structure, and Expenses in E-commerce
07:13 • 15min
4
The Role of Creative Strategy and Editing in Marketing Teams
22:21 • 8min
5
Balancing Creativity, Brand Success, AI Customer Service, and Ad Efficiency
30:15 • 5min
6
Value of Attribution Models in Marketing
35:44 • 14min
7
Exploring Product Seeding and AI-Powered Marketing Mix Modeling for E-commerce Brands
49:48 • 4min
8
Exploring Influencer Marketing and Product Seeding
53:49 • 13min