E016: Breaking Down Twitter's Hot Takes!
Marketing Operators
00:00
Value of Attribution Models in Marketing
The chapter covers the significance of attribution models in marketing, exploring various models such as MMM, Geolift, post-purchase, and click-based channels. It emphasizes the importance of using multiple measurement methods to accurately assess the performance of each marketing channel and discusses strategies to optimize reach campaigns, especially for top-of-funnel advertising. The speakers share experiences with social media advertising, testing strategies, and the challenges of measuring the impact of ads from different channels.
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