
Startups For the Rest of Us
TinySeed Tales S2E8 | Upmarket Starts to Pay Off
Oct 29, 2020
Brian and Scottie Elliott, co-founders of Gather, share their journey in interior design project management. They discuss the thrill of landing a major enterprise deal that revitalizes their business post-pandemic. The duo emphasizes the importance of customer-funded development and being persistent in sales follow-ups. They candidly acknowledge the challenges of outbound sales and the need to adapt strategies in uncertain times while navigating growth amid changing market conditions.
25:03
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Quick takeaways
- Gather successfully closed a significant enterprise deal that validated their pivot to larger clients, showcasing their adaptability during challenging market conditions.
- The founders emphasize the critical importance of persistent follow-up with potential clients amidst a slowing market to maximize engagement opportunities.
Deep dives
Success Through Perseverance
The co-founders of Gather successfully closed a significant enterprise deal, demonstrating their ability to navigate challenging market conditions during the COVID-19 pandemic. This agreement not only brought in essential cash flow but also validated their shift to targeting larger clients, which took almost a year to finalize. Winning against competitors highlighted the demand for innovative solutions as companies looked for alternatives to outdated software systems. The successful negotiation involved custom data migration and development, ensuring that both sides benefited from the transaction.
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