Full Story Introducing Back to Back Barries - a new politics podcast from Guardian Australia
Feb 21, 2025
As the 2025 federal election approaches, seasoned political commentators delve into the evolving campaign strategies and shifting voter landscapes in Australia. They examine the rise of minor parties and independents, challenging the dominance of major parties. The hosts discuss the implications of a potential minority government, emphasizing the importance of effective messaging and representation. Voter dissatisfaction with current policies and economic solutions is critiqued, revealing a landscape ripe for change.
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Barrie Cassidy's Experience
- Barrie Cassidy hosted Insiders for 23 years and covered 14 federal elections as a journalist.
- He also worked on Bob Hawke's campaigns in 1987 and 1990, before mobile phones and social media.
Modern Politics: T20 Cricket
- Modern politics has shifted from test match cricket to Twenty20 cricket, demanding constant engagement with a fragmented media cycle.
- The rise of digital platforms and social media makes it harder for parties to control their message.
Tribalism in Politics
- Australia is becoming a nation of smaller tribes, making targeted messaging more important.
- The fragmentation of the media reflects this tribalism, requiring narrowcasting instead of broadcasting.