The GaryVee Audio Experience How to Find The Balance Between Brand and Selling | Gary Vaynerchuk Throwback 4Ds
Apr 30, 2023
Dive into the art of balancing brand value with sales objectives. Discover unconventional marketing tactics that truly break the mold, like sending bananas to dentists! Explore how video content can connect with busy audiences and the importance of aligning business growth with personal values. Learn to triple down on your strengths, tackle fears, and understand the value you bring to your audience. This conversation is packed with timeless insights relevant even in today’s fast-changing landscape.
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Transitioning to Digital Marketing
- Transition to digital marketing by shifting 80% of your TV ad budget to platforms like Facebook and YouTube.
- Use the remaining 20% to experiment with various creative approaches and measure the results against your previous TV campaigns.
Exploring New Markets Digitally
- In new markets, experiment with diverse digital strategies, particularly pre-roll YouTube ads based on search queries.
- This allows you to target specific demographics and interests, potentially unlocking valuable micro-insights.
Optimizing Pre-roll YouTube Ads
- Create numerous variations of pre-roll YouTube ads and experiment with different search queries to optimize your campaigns.
- Don't overthink production value initially; focus on testing various creative approaches.