
How to Find The Balance Between Brand and Selling | Gary Vaynerchuk Throwback 4Ds
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Navigating the Balance Between Brand Value and Sales Objectives
This chapter explores the evolution of a dental company founded by innovators, focusing on the challenges of acquiring and retaining customers. It emphasizes the importance of strategic adjustments in sales and marketing, paralleling military operations to illustrate the significance of structured goals in achieving brand and sales objectives.
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