The Innovation Show Garvan Callan - Digital Business Strategy
Nov 23, 2024
Garvan Callan, author of 'Digital Business Strategy,' dives into the intricacies of digital transformation and customer-centric strategies. He clarifies the distinctions between digitization and digitalization while discussing the importance of adapting organizational frameworks. Callan shares insights on overcoming challenges like resistance to change and building agility within organizations. He uses compelling examples, such as Ikea and Amazon, to illustrate the need for continuous improvement and innovation in a rapidly evolving digital landscape.
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Audi's Digital Showroom
- Audi creates a customer-centric car buying experience in showrooms without physical cars.
- They focus on understanding customer needs and building the perfect car digitally, increasing conversion rates.
The E+1 Experience Flywheel
- Digital transformation creates a continuous cycle of improving customer experiences (E+1).
- Once a better experience becomes the norm, businesses must innovate further to stay ahead, driving a constant pace of change.
Digital 360 Framework
- Businesses should use the Digital 360 framework to analyze their digital strategy.
- This framework considers customer engagement, propositions, processes, people, technology, and the marketplace.