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Garvan Callan - Digital Business Strategy

The Innovation Show

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Navigating Digital Transformation

This chapter explores the critical concepts of digitization, digitalization, and digital transformation within organizations, emphasizing their significance in adapting to the digital age. It highlights the challenges companies face, including legacy mindsets and resistance to change, while advocating for a holistic approach that integrates technology with business strategies. Through examples like Ikea and Audi, the discussion underscores the importance of customer-centric strategies and the need for continuous improvement in the evolving digital landscape.

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