Garvan Callan, author of 'Digital Business Strategy,' dives into the intricacies of digital transformation and customer-centric strategies. He clarifies the distinctions between digitization and digitalization while discussing the importance of adapting organizational frameworks. Callan shares insights on overcoming challenges like resistance to change and building agility within organizations. He uses compelling examples, such as Ikea and Amazon, to illustrate the need for continuous improvement and innovation in a rapidly evolving digital landscape.