The Modern Independent The 7-Figure Playbook: Productize & Scale Your Genius w/ Josh Neckes
Jun 13, 2025
Josh Neckes, a marketing leader and expert in productization, discusses transforming consulting practices into scalable offerings. He debunks the myth that every project must be bespoke, emphasizing the value of repeatability. Listeners learn the Fourfold Path to productizing—Codify, Standardize, Modularize, and Productize. Josh shares how to identify ideal clients and address their urgent problems, plus tips on value-based pricing. With insights on leveraging AI tools, this conversation is a must for those looking to scale their consulting practices without losing personal freedom.
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Productization Equals Repeatability
- Productization means turning your work into an easily repeatable effort for similar clients who buy the same solution.
- Repeatability reduces cognitive overhead, increases referrals, and creates scale without trading more time for money.
From Hourly Chaos To A $20k Audit
- Josh began by charging hourly and retainers for varied clients and found the workload chaotic and inconsistent.
- He then focused on e-commerce startups and created a $20k performance marketing audit as his first productized offer.
Pick Focused, Measurable Problems
- Choose work at the intersection of what you're good at, passionate about, and what clients will pay for.
- Prioritize problems that are consistent and easy to quantify so you can show measurable impact.