Josh Neckes, a marketing leader and expert in productization, discusses transforming consulting practices into scalable offerings. He debunks the myth that every project must be bespoke, emphasizing the value of repeatability. Listeners learn the Fourfold Path to productizing—Codify, Standardize, Modularize, and Productize. Josh shares how to identify ideal clients and address their urgent problems, plus tips on value-based pricing. With insights on leveraging AI tools, this conversation is a must for those looking to scale their consulting practices without losing personal freedom.
