The Social Academic | Online Presence for Professors with Jennifer van Alstyne Be a Visible Expert with Dr Lily Rosewater of Pitch Science
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Aug 6, 2025 Dr. Lily Rosewater, a science communicator and neuroscientist, runs Pitch Science to help scientists amplify their online presence. She discusses barriers early career researchers face, like imposter syndrome, and the shift from hidden experts to visible advocates. Lily emphasizes the importance of personal branding and high-quality social media content in reaching audiences. She shares insights on transforming research into impactful stories and fostering community among scientists to navigate the nuances of effective science communication.
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From Lab To Communication
- Dr Lily Rosewater pivoted from neuroscience to science communication because academic research wasn't reaching the public.
- She now designs websites and runs training to help researchers share work more broadly.
Publish Despite Imposter Syndrome
- Do share your expertise online even if you feel imposter syndrome; your research makes you an expert.
- Reach out across the academic spectrum because diverse voices reduce misinformation.
Hidden Experts Remain Invisible
- Publishing only in journals makes you a HiddenExpert because the public can't access or find paywalled research.
- Translating work into accessible formats transforms research impact and visibility.