The Social Academic | Online Presence for Professors with Jennifer van Alstyne cover image

Be a Visible Expert with Dr Lily Rosewater of Pitch Science

The Social Academic | Online Presence for Professors with Jennifer van Alstyne

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The Misconceptions of Social Media: Time and Value in Content Creation

This chapter explores the misconceptions about the ease of creating social media content, highlighting the substantial time and effort required for high-quality posts. It argues for a mindset shift to treat social media with the same respect as traditional media to effectively engage audiences today.

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