The Social Academic | Online Presence for Professors with Jennifer van Alstyne cover image

Be a Visible Expert with Dr Lily Rosewater of Pitch Science

The Social Academic | Online Presence for Professors with Jennifer van Alstyne

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The Power of Personal Branding in Academia

This chapter explores the nuances of personal branding for academics and its role in effective science communication. It highlights the significance of visual identities, content creation, and the balance between personal branding efforts and researchers' primary responsibilities.

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