Beyond The Prompt - How to use AI in your company

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

Nov 19, 2024

Noah Brier, founder of Brand AI and Alephic, shares his journey from SaaS founder to AI expert. He emphasizes the urgency of experimenting with AI today, as it can transform unstructured data into actionable insights. The discussion pivots to the decline of traditional SaaS and the rise of custom-built AI solutions tailored for organizations. Noah highlights how making tacit knowledge explicit can unlock potential and promotes a hands-on approach to integrating AI in the workplace, showcasing practical applications that drive innovation and efficiency.

01:01:45

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Episode guests

Noah Brier

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Quick takeaways

Experimenting with AI now allows organizations to leverage present capabilities for immediate benefits in creativity and problem-solving.

The shift from traditional SaaS models to custom-built AI solutions enables businesses to tailor applications to their specific needs and challenges.

Transforming tacit knowledge into explicit insights within companies can enhance operational efficiency and maximize internal expertise for complex problem-solving.

Deep dives

The Power of Current AI Capabilities

Current AI technologies possess significant power that is often overlooked in discussions about their future potential. Many conversations focus on what AI might accomplish down the line, but it is crucial to recognize the effectiveness of existing tools and models. AI's current applications can streamline processes, enhance creativity, and solve complex problems that previously required extensive human resources. This emphasis on present capabilities can help organizations leverage AI solutions that yield immediate benefits.

Intro

3min

Harnessing AI for Innovation and Efficiency

21min

Embracing AI in the Workplace

16min

Navigating AI in Marketing: Challenges and Insights for CMOs

4min

Leveraging Expertise in AI Prompting for Enhanced Solutions

3min

The Future of Entrepreneurship in the AI Era

12min

Practical Strategies for Leveraging AI in Workflows

2min

In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge.
The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation.

Key Takeaways:

Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key.
The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.
Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.
AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.

Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatch

Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/

00:00 - Introduction to Noah Brier
00:45 - Noah's Career Journey
01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation
03:28 - The Power of AI in Solving Problems
07:14 - The Practical Applications of AI
10:26 - Building AI-Driven Workflows
16:35 - Empowering Organizations with AI
22:20 - Hands-On with AI
31:36 - Making Tacit Knowledge Explicit
33:10 - Fun and Quirky AI Projects
35:30 - Using AI for Brand and Product Development
37:33 - Exploring New AI Tools and Techniques
39:59 - Challenges and Opportunities in AI
42:26 - The Future of SaaS and AI Integration
47:03 - Practical Applications and Prototyping
47:42 - Reflections and Future Directions
53:49 - Closing Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

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Beyond The Prompt - How to use AI in your company

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of Current AI Capabilities

The Explore-Exploit Trade-Off in Entrepreneurship

Harnessing Tacit Knowledge with AI

Customized Solutions through AI Integration

Real-World Applications and Prototyping

Remember Everything You Learn from Podcasts