Noah Brier, founder of Brand AI and Alephic, shares his journey from SaaS founder to AI expert. He emphasizes the urgency of experimenting with AI today, as it can transform unstructured data into actionable insights. The discussion pivots to the decline of traditional SaaS and the rise of custom-built AI solutions tailored for organizations. Noah highlights how making tacit knowledge explicit can unlock potential and promotes a hands-on approach to integrating AI in the workplace, showcasing practical applications that drive innovation and efficiency.