Consumer Code Beyond The Census: The Future of Retail Analytics (ft. Gary Menger)
Jun 23, 2025
Gary Menger, founder of Applied Geographic Solutions, dives into the evolving landscape of retail analytics. He discusses how retailers can harness demographic data while navigating its limitations. Menger emphasizes the importance of site selection in the AI age and addresses the need for a unified strategy that blends online and offline success. He also highlights how embracing failure can drive innovation and shares insights into the delicate balance between intuition and data interpretation for better retail decision-making.
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AGS Transforms Retail Data Use
- Applied Geographic Solutions (AGS) provides extensive demographic and geographic data far beyond census data and educates clients on its proper use.
- They strive for timely, ground-level info on developments to improve trade area accuracy and decision making.
Rethinking Site Selection Strategy
- Retail site selection must evolve from single-site optimization to network strategy incorporating brick-and-mortar plus e-commerce.
- Retailers should regain control from brokers and align physical and online presence as one unified organism.
Adopt Network-Based Site Selection
- Retailers must adopt network-oriented site selection methods to optimize overall market presence, not sequential single-site additions.
- Decision makers need to immerse themselves in data understanding rather than relying on superficial demographic reports.