In this episode, Gary Menger, founder of Applied Geographic Solutions, discusses the intersection of data, demographics, and retail strategy. He emphasizes the importance of understanding data limitations, the art of data interpretation, and the evolving role of site selection in the AI age. Menger shares insights on how retailers can better utilize data to inform their decisions and the necessity of embracing failure as a part of innovation.Chapters:(00:00) Intro(00:27) How AGS Is Going Beyond Census Data(05:06) The Future of Site Selection(14:23) Data Artistry & The Role of AI(21:21) Warning: Don't Get Lost In Data(25:35) Zellers: Your Customers Are Not What You Think(31:28) What Makes a Good Analyst?(33:03) The Genius of Walmart(34:34) Mobility Data's Proper Role(36:41) How Failure Can Be a Good ThingAbout AGS:Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area demographic data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge tools.Learn more about Gary Menger and AGS at https://appliedgeographic.com/Listen to Consumer Code on: Spotify | Apple | YouTube
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Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.
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