Gary Menger
Founder of Applied Geographic Solutions, a company providing demographic data and market analysis tools. Pioneer in the field of demographics and market research, with experience at CompuSearch and Urban Decision Systems.
Best podcasts with Gary Menger
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Jun 23, 2025 • 46min
The Evolution of Demographics & Market Research (ft. Gary Menger)
Gary Menger, the founder of Applied Geographic Solutions and a pioneer in market research, shares his fascinating journey from geography enthusiast to industry leader. He discusses how CompuSearch revolutionized retail research and the crucial role of trade area analysis for retail success. Menger emphasizes the blend of intuition and data in market strategies, detailing his collaboration with Experian on the Mosaic segmentation system. He also covers the challenges of income estimation models and the importance of innovative approaches in understanding demographics.
Jun 23, 2025 • 41min
Beyond The Census: The Future of Retail Analytics (ft. Gary Menger)
Gary Menger, founder of Applied Geographic Solutions, dives into the evolving landscape of retail analytics. He discusses how retailers can harness demographic data while navigating its limitations. Menger emphasizes the importance of site selection in the AI age and addresses the need for a unified strategy that blends online and offline success. He also highlights how embracing failure can drive innovation and shares insights into the delicate balance between intuition and data interpretation for better retail decision-making.
