How I Built This with Guy Raz
Cotopaxi: Davis Smith
May 4, 2020
Davis Smith, Founder and CEO of Cotopaxi, shares his inspiring journey from failed ventures to launching a socially responsible outdoor gear brand. He discusses how personal experiences in Bolivia ignited his entrepreneurial spirit and led to the creation of a brand with a mission to do good. Listeners will enjoy stories about overcoming self-doubt, the importance of ethical practices, and the playful use of llamas in marketing. Davis also reflects on the blend of luck and responsibility in achieving success and his commitment to giving back.
01:05:59
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Cotopaxi focuses on incorporating social impact and sustainability into its business model, making a positive impact throughout its supply chain.
- Cotopaxi differentiates itself by creating unique marketing strategies and events that align with the values of their target audience.
Deep dives
Building a Brand with Impact
Cotopaxi, a digital-native outdoor brand, was founded by Davis Smith with the aim of creating a brand that connects with the younger generation and gives back to communities in need. The brand's mission includes incorporating social impact and sustainability into its business model. For example, Cotopaxi sources lama wool from communities in Bolivia and involves factory workers in the design process, aiming to create a positive impact throughout its supply chain. Although raising initial funds for a social impact business was challenging, Cotopaxi secured investments from Kerson Green and other investors, allowing them to launch their outdoor apparel and backpacks line.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
