Cotopaxi: Davis Smith
How I Built This with Guy Raz
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The Journey of Cotopaxi: Innovation and Impact
This chapter explores the origin of the name 'Cotopaxi' and the fundraising efforts that established its commitment to fair labor practices. It discusses the innovative marketing strategies, including a memorable llama promotion, and the company's dedication to a social impact model through the Cotopaxi Foundation. Additionally, the speakers reflect on the challenges of sustaining growth in the outdoor industry while navigating crises and supporting their team and local communities.
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