The Home Service Expert Podcast Marketing Like a Billionaire: Inside the Mind of Russell Brunson
29 snips
Jul 28, 2025 
In this engaging discussion, Russell Brunson, co-founder of ClickFunnels and bestselling author, shares his transformative journey from selling potato gun DVDs to leading a $360 million software empire. He emphasizes the importance of strategic marketing and storytelling in building impactful movements rather than just transactions. Russell also highlights the significance of resilience in entrepreneurship and the upcoming Freedom 2025 event, which promises to empower attendees with insights from successful entrepreneurs to scale their businesses.
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Russell's Early Funnel Journey
- Russell Brunson began his entrepreneurial journey selling potato gun DVDs in college.
- Experimenting with upsells and funnels over a decade turned him into a funnel-building expert.
Failure as Data Not Identity
- Failing in sports taught Russell that failure isn't identity, but data for improvement.
- He applies the same philosophy to business testing and iterations to find success.
Hire Partners, Not Employees
- Find partners who share ownership and vision instead of doing everything yourself.
- Trusting partners fuels growth beyond what a solo entrepreneur can achieve.
