The One-Person Church Communication Plan (That Actually Works)

Oct 23, 2025

Julie Masson, a church communications consultant, shares her expertise on optimizing church communication strategies, especially for small teams. She emphasizes focusing on one or two social media platforms, explaining the unique strengths of Facebook and Instagram. Learn how to create a messaging calendar tied to key church events to enhance clarity and engagement. Julie also offers tips on recruiting skilled volunteers for communication roles and the importance of texting for urgent alerts while avoiding over-communication to prevent disengagement.

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ADVICE

Focus On One Or Two Platforms

Don’t try to be on every platform; pick one or two social channels and focus.
Avoid paying to play across many platforms when you can concentrate resources for impact.

ADVICE

Use Facebook For Reach And Groups

Use Facebook to reach broad demographics and leverage location-targeting and groups.
Treat a public page for discovery and a private group as a members' communication hub.

ADVICE

Use Instagram For Storytelling

Use Instagram for storytelling and showing who your church is, not just announcements.
Capture event content and tell the story across the following week to deepen connection.

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Many pastors and church leaders face a common challenge: how to develop an effective communications strategy when you don’t have a big team to help you. Julie Masson, church communications expert, joins Sam on the show to discuss a simple, repeatable approach to managing church communications without burning out. You’ll learn how to build a messaging calendar around the predictable rhythms of church life—like Easter, Christmas, and the fall ministry launch—and how that calendar can help you stay ahead, reduce stress, and communicate with clarity and consistency. With this plan, you will hear fewer comments like “I didn’t hear about that” and more comments like “thanks for letting me know.”

Resources:

Smart Church Solutions

Doctor of Ministry, The Southern Baptist Theological Seminary

Julie Masson

FREE Research Report! New Surprising Insights

Church Answers Central

The Hope Initiative

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