Julie Masson

Julie Masson, a church communications consultant, shares her expertise on optimizing church communication strategies, especially for small teams. She emphasizes focusing on one or two social media platforms, explaining the unique strengths of Facebook and Instagram. Learn how to create a messaging calendar tied to key church events to enhance clarity and engagement. Julie also offers tips on recruiting skilled volunteers for communication roles and the importance of texting for urgent alerts while avoiding over-communication to prevent disengagement.