The Circular Economy Show Podcast
Scaling product-as-service with Stena Consulting
May 14, 2024
Circular economy experts Mats Linder and Marta Bergfors from Stena Circular Consulting discuss the challenges of scaling product-as-services. They explore the implementation of PaaS business models in the circular economy, emphasizing the need for innovation and mindset shift. The podcast addresses strategies for companies to overcome barriers, educate consumers on total cost of ownership, and create competitive advantage in a sustainable business model.
37:12
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Quick takeaways
- Product as a Service promotes circular economy sustainability by emphasizing utility over ownership.
- Barriers to adopting Product as a Service models include customer acceptance, operational costs, and financial concerns.
Deep dives
Importance of Product as a Service Business Models
Product as a Service business models are crucial for transitioning to a circular economy. This model involves selling the service of a product, emphasizing utility over ownership. By designing products for multiple uses and incorporating repair and refurbishment, revenue is generated from the product's utility. This approach addresses resource-saving, enhances traceability, and promotes control over product lifecycle, essential for circular economy sustainability.
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