Marta Bergfors

Circular economy experts Mats Linder and Marta Bergfors from Stena Circular Consulting discuss the challenges of scaling product-as-services. They explore the implementation of PaaS business models in the circular economy, emphasizing the need for innovation and mindset shift. The podcast addresses strategies for companies to overcome barriers, educate consumers on total cost of ownership, and create competitive advantage in a sustainable business model.