4min chapter

The Circular Economy Show Podcast cover image

Scaling product-as-service with Stena Consulting

The Circular Economy Show Podcast

CHAPTER

Challenges in Consumer Understanding and Business Capability Assessment for Product-as-Service

Exploring the importance of educating consumers on total cost of ownership versus product-as-a-service, with insights on psychological factors and aligning sales incentives for effective offerings.

00:00

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