Challenges in Consumer Understanding and Business Capability Assessment for Product-as-Service

Circular economy business models have been around for a long time, but we're not seeing the promised gold rush of new product-as-a-service models taking over the marketplace - even where the economic and environmental rationale appears super clear.

In today’s episode of the Circular Economy Show, we explore the subject of scaling product-as-services with Mats Linder and Marta Bergfors from Stena Circular Consulting. The pair discuss the consultancy’s report on the challenges of scaling PaaS with solutions for businesses to take up the product-as-service opportunity.

For more information about Stena’s research on how to scale product-as-service, make sure to read the report mentioned in this episode here.