Built to Sell Radio

Ep 363 How to Get Your Employees to Care as Much as You - With Postmark Founder, Natalie Nagele

Nov 11, 2022
Natalie Nagele, the founder of Postmark and co-founder of Wildbit, shares her journey of creating a company known for its people-first culture. She discusses the challenges of feeling burned out while scaling and why she ultimately decided to sell to ActiveCampaign. Natalie emphasizes the importance of emotional awareness, honest conversations with her husband about their future, and maintaining company culture during the acquisition process. She also reflects on the bittersweet transition but celebrates newfound freedom and personal projects post-sale.
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INSIGHT

Speed As A Strategic Product Differentiator

  • Postmark focused on transactional emails that must arrive fast to preserve user experience and revenue.
  • Speed to inbox is a product differentiator that prevents support spikes and lost sales.
INSIGHT

Build For People, Not Just Metrics

  • Wildbit prioritized culture, product love, and sustainable margins over aggressive SaaS growth plays.
  • That approach created a loyal customer base and enabled unique benefits like a four-day workweek.
ADVICE

Audit The Operational Cost Of Your Next Plateau

  • Recognize when the next growth plateau requires different operational systems and people.
  • Plan honestly for the cost of scaling and whether you want to commit to those changes.
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