Real Estate AI Flash EP 098: How AI Turned a Marketing Trainer into a 24/7 Coach
Nov 12, 2025
In this engaging conversation, Jachelle Sologuren, a Marketing and Technology Trainer for over 20 RE/MAX offices in Seattle, shares her insights on modern marketing. At just 28, she has revolutionized how agents embrace AI. Jachelle discusses her journey in creating the Ask Jachelle chatbot and how AI tools can enhance client relationships and websites. She emphasizes the importance of personalization in marketing campaigns and advocates for viewing AI as a supportive assistant. Her client-first philosophy is inspired by the book The Go-Giver.
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From Kentucky To Creating A New Role
- Jachelle moved from Nicholasville, Kentucky to Seattle to work in a faster, tech-forward environment.
- Her marketing coach role evolved into a marketing and technology trainer because she created the role herself.
Entertainment Sparked Practical Curiosity
- Jachelle's early AI curiosity came from entertainment filters and generated content that felt unreal.
- That curiosity led her to see both risks and educational gaps around AI adoption.
Turn FAQs Into A Branded Chatbot
- Build an 'Ask Jachelle' style custom chatbot by feeding your voice, FAQs, PDFs, and links.
- Use it to answer routine questions instantly and escalate to live coaching when needed.
