“Clean Beauty” in the Era of Misinformation With Cosmetic Chemist Jen Novakovich of The Eco Well

Jul 29, 2020

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INSIGHT

Clean Beauty's Evolution and Pushback

The clean beauty movement began with avoiding chemicals and evolved to selectively choosing safer ingredients.
Scientists now push back against fear mongering and misinformation in the industry.

ADVICE

Combat Misinformation with Collaboration

Collaborate and recognize limits of your knowledge to combat misinformation effectively.
Influencers are key for communicating with consumers and changing industry direction.

INSIGHT

Reality of Skin Absorption

Skin absorbs a very tiny amount of topical ingredients; 60% absorption claims are exaggerated.
Regulations ensure safety at levels of ingredients that may penetrate the skin or bloodstream.

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Is “Clean Beauty” a myth? According to a growing social media movement led by the scientific community, a lot of the ingredients on all of those “free-from” lists may not be so dangerous after all. Today we’re chatting with Jen Novakovich, the cosmetic chemist and formulator behind The Eco Well. Jen started her platform to bring more science into the conversation around sustainability in personal care, with a mission to help correct some of the misinformation making headlines today.

Are parabens as awful as we’re made to believe? How much of a topical ingredient is actually absorbed into the bloodstream? What does “medical-grade” skincare really mean? And is anything “chemical-free”? Listen in as Jen answers these questions and more, offering some helpful tools to critically evaluate what you’re hearing – and buying. But first, Carlene and Jill weigh in with their thoughts on why they’re not quite done with the world of Clean Beauty yet!

And, be sure to check out Jen’s podcast The Eco Well - where Jill and Carlene will be featured guests in September, talking about beauty journalism, podcasting and more.

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

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