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“Clean Beauty” in the Era of Misinformation With Cosmetic Chemist Jen Novakovich of The Eco Well

Breaking Beauty Podcast

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The Role of Anecdotal Evidence in Cosmetics

Do you think that there is still any room for anecdotal evidence in your mind? Like small batch brands that are coming out, they're like, this whole line is based on aloe. My grandmother used to use it on my wounds or, you know, real women writing reviews online and beauty journalists who have tried hundreds of products just being like, I love this product. "You can't be so scientific about this stuff because, a, there's not that much science to substantiate every single thing in life," she says.

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