Sell With Authority

Why Uncertainty Kills Sales, with Erik Jensen

Oct 2, 2024
In this discussion, Erik Jensen, Chief Strategy Officer at Predictive ROI, shares valuable insights on nurturing leads to boost sales for agency owners. He introduces the transformational triangle framework, emphasizing its role in enhancing client engagement and overcoming uncertainty in sales. Erik underscores the importance of identifying client pain points and aspirations, while discussing how clear business focus can drive success. He also highlights the significance of building trust through expertise and structured approaches in client relationships.
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