9min chapter

Sell With Authority cover image

Why Uncertainty Kills Sales, with Erik Jensen

Sell With Authority

CHAPTER

Building Trust Through Expertise

This chapter explores the significance of structured approaches in medical and business settings, exemplified by a cardiologist's focused solutions at Mayo Clinic. It emphasizes the necessity of understanding client needs and developing a lead-generating content strategy that enhances agency credibility and transparency. Additionally, the chapter highlights the impact of small percentage changes in conversion rates and the importance of nurturing leads to build trust and encourage client engagement.

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