The Selling Show 482: Inside Your Buyer's Brain
Jul 3, 2025
Jake Stahl, a former top-tier sales trainer and CEO of Orchestraight, delves into the psychology of buying behavior. He discusses the power of emotions in decision-making and how neuro-strategy and neuro-linguistic programming can enhance communication. Jake shares insights on creating engaging hooks and using conditional language to ease sales pressure. He emphasizes the importance of personalized outreach in fostering genuine connections and advocates for listening over self-promotion in mastering the art of sales.
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Humans React Similarly in Sales
- People react in remarkably similar ways despite being told they are unique.
- Understanding this helps tailor communication to influence buyer behavior effectively.
Adopt Customer Perspective
- Speak from the customer's perspective, not your own desires.
- Put yourself in their shoes to avoid common sales messaging mistakes and improve communication.
Voicemail Filled with Mistakes
- A 15-second voicemail packed with ten mistakes showed poor value for the prospect's time.
- This showcases how careless messaging instantly turns buyers off.