Thought Sparks Rita McGrath & Jeremy Utley Author of "Ideaflow." - Thought Sparks
Jul 28, 2023
Jeremy Utley, author of "Ideaflow" and a prominent figure at Stanford's Design School, shares insights on the nature of ideas, emphasizing that every new creation is a novel connection of existing concepts. He delves into idea flow as a crucial discipline for innovation, urging listeners to embrace failures and learn from them. Jeremy recounts real-life examples, including unique business models and the importance of understanding customer behavior. He advocates for a psychologically safe environment to encourage diverse perspectives and innovation in various fields, especially healthcare.
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Increase Idea Quantity
- Measure your idea flow by counting how many ideas you generate in a set time, such as one minute for email subject lines.
- Increasing idea quantity improves idea quality, so focus on producing many ideas.
Ideas Are Connections
- New ideas are connections between two previously unlinked concepts in the brain.
- Valuing diverse perspectives boosts idea creation as different people bring unique "Lego pieces" to link.
Embrace Withdrawal For Creativity
- Regularly withdraw or step back when stuck to refresh your thinking and problem solving.
- Schedule downtime as productive work time; changing how you work can boost creativity.