
Rita McGrath & Jeremy Utley Author of "Ideaflow." - Thought Sparks
Thought Sparks
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Harnessing Creativity Through Diverse Perspectives
This chapter emphasizes the importance of leading indicators and generating multiple ideas rather than settling for the first solution. It advocates for a psychologically safe environment where unconventional thoughts are valued, showcasing anecdotes from both corporate settings and consumer behavior. Ultimately, it encourages a beginner's mindset to foster innovation and deeper insights.
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