
Rita McGrath & Jeremy Utley Author of "Ideaflow." - Thought Sparks
Thought Sparks
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Innovative Gift Basket Strategy and Customer Engagement
This chapter explores the unique business model of Man Crates, a company founded by a Stanford student that specializes in humorous, hard-to-open gift baskets for men. It highlights the entrepreneur's strategic approach to market testing and customer engagement, which helped build loyalty while minimizing inventory risk.
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