The Journal. Why Is Everyone Obsessed With Labubus?
166 snips
Aug 7, 2025 
Kaitlin Wang, a WSJ reporter who dives deep into trends, joins the conversation to unravel the Labubus craze. She shares how PopMart's blind-box strategy and artistic collaborations turned these quirky plushies into a must-have collectible. Ebony Hall, a noted Labubu influencer, chimes in about the excitement of unboxing and the cultural charm of these 'ugly-cute' toys. The duo discusses the emotional ties collectors develop and the competitive hunt for rare pieces in a thriving market. Will Labubus stand the test of time like Disney?
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Ebony's LaBubu Influencer Story
- Ebony Hall is a LaBubu influencer who creates content around these collectible toys.
- She documents unboxing and shares her enthusiasm with her followers.
LeBubu's Unique Appeal
- LeBubus are described as "ugly cute" monsters that mix creepiness with charm.
- Their appeal lies in their unique, quirky design and collectible nature.
Ebony's Viral LeBubu Quest
- Ebony started collecting LeBubus after seeing Rihanna with one and aimed to get her own.
- She bought hundreds of these blind boxes and even resells some based on rarity.